Discover how to promote mobile application for extra growth

Not by faking traffic or paying for ads. You can promote your mobile application for free and get more downloads until it becomes the user's first choice in its field. Discover how to promote mobile application for extra success and growth. The success of a mobile application is mainly measured by how many people download your mobile application from the app store and how many people continue to use it. Application development is one of the most promising and effective industries. Smartphones are steadily spreading, as most of us depend on our phones to complete many tasks by using mobile applications. As a professional developer seeking to develop or have developed a mobile app, you may face problems to promote your app after uploading it to the play store. So, you have to know a basic knowledge of digital marketing or you can hire people to help you promote the mobile application.  

How to promote mobile application for extra success?

To promote your mobile application, efforts go in two ways; in-store marketing and off-store marketing.

• In-store marketing

In-store marketing is the marketing efforts made inside the app store, and it could be organic and inorganic as follows.

• App organic traffic

Increase ASO for the mobile application:

The ASO for mobile applications stands for App Store Optimization and means to optimize your mobile application according to the app store standards so that the app gets higher visibility and convinces users to view and download it. The number of downloads is how you measure your app’s success. Remember?

To improve your app’s ASO optimization:

• • • Choose a short descriptive app name (title)

A great percentage of mobile app users take the action to download an app from its name. Why?

Because it already told them what is this app about and what to expect from it. How?

Choose a name of a maximum of 3 words and make it relevant to the app’s nature.

In a mobile app developed by Code95, Taxi & Guide, why it is considered a good app name?

Because it consists of only 3 words, relevant to the nature of the app and easy to guess what the app offer from it.

See the app on the apple store.

[caption id="attachment_5718" align="aligncenter" width="550"] short descriptive app name[/caption]

1. 1. • Add a well-written “about this app” and “app description” but avoid being TOO LONG

After downloading the app, the user will discover the app and find out whether it’s useful for them or not.

Take enough time to prepare distinctive content, and description and focus on the most important features and characteristics of the application and what differentiates it from other applications. Another important point when writing the description is to collect the keywords related to the specialization of your application and put them in the content.

• • • Use and target the right keywords

[caption id="attachment_5719" align="aligncenter" width="550"] Use and target the right keywords[/caption]

The right keywords for your app are what your target audience uses to search for an app like yours. Knowing these keywords and adding them to your app name, tags, and descriptions makes your app the first to appear to your target audience in their search.

• • • Use high-quality real photos from your app

Use high-quality real pictures of the mobile application. Not roughly but carefully. Pick only the descriptive photos that best tell about your mobile app.

• • • Encourage users' reviews

After launching your application in the play store, there will be a single user to the application (you) and there will be only your evaluation which is not enough. So, you need some positive evaluation from other users and these users can be your friends and relatives.

Tell people around you that you’ve developed a new app, encourage them to download and use your application, and ask them to evaluate your app to reach a high rate in the store.

• Inorganic

  • Paid ads

Want to accelerate your mobile app views? Paid ads on app stores are a great way to do so.

Run paid ads to let your mobile app show at the top of search results so it is more likely to get more clicks and downloads.

• Off-store marketing

Off-store marketing is the marketing efforts made out of the app store and also could be organic or inorganic as follows.

• Organic

  • SEO

Following an SEO plan on search engines like Google is an undoubtedly proven way to drive traffic to your application on the app store. SEO targets the keywords that your client uses to find an app like yours and make it appear on the first page of search results.

• • Landing Page

Establish a landing page for your mobile application with an attractive design and powerful marketing messages. This will catch the user's attention and guide them to visit your mobile application on the app store via a powerful CTA.

Request a fast landing page for your mobile app.

• • Social media marketing

Marketing on social media platforms opens a wide gate for organic views of the mobile application on the app store.

• • Application Quality

There is no worse than users downloading your mobile application and uninstalling it later.

Before entering into the marketing maze, you should ask this question, is the product a high-quality product? Even if users download your app, they will delete it once they find that it’s not useful or professional. Therefore, if you want to be in the top results in the app store, you have to work hard to develop and design a unique application.

• • Unique design

If you have worked hard to develop your application in a professional way, try to design it at the same level in order to catch users’ eyes. The icon of the app must be unique to attract the user to click on the application and see its details, as the icon and the name of the app are the first things that appear in the play store.

• Inorganic

1. 1. Paid social media ads
   2. Paid google ads/paid SEO campaigns

  Promoting your mobile application is essential to get it to work, be seen, and spread. Follow the mentioned ways to promote your mobile application or ask for help. If you have a mobile application idea? We can make it true for you. Talk to us to start it now.